The CMO Guy OS · Free, updated quarterly
Most DTC brands have a margin problem dressed up as a traffic problem. This is how you find it.
The CMO Guy OS is the operating system I run to scale DTC brands: the one formula everything sits on, the operating bands the brands that actually work live by, and the one read no tool can do for you. Updated every quarter. Yours, free.
You download it on the next page, instantly. I'll also send the occasional note worth reading. No spam, unsubscribe anytime.
What's inside
The whole operating system, on a few pages.
- The one formula. Net sales, cost of delivery, ad spend, contribution margin. Everything else sits on top of it.
- The four places your money goes. Where every dollar of revenue actually lands, and which line is quietly eating the business.
- The operating bands. Healthy, watch, problem, for the numbers that decide whether a brand works. Where you should sit, and what it means when you don't.
- The 2026 acquisition reality. Why the creative is the targeting now, and what to steer on instead of platform ROAS.
- The retention math. Where about 60% of the business actually lives, and how to measure whether it's compounding.
- Cadence and exit. How to reinvest, when to promote without training people to wait, and what a brand really sells for.
- The limit. The one read no tool can do, named on purpose. Because that's the whole point.
The OS runs every play in the book.
What it can't do is tell you which of your numbers is lying to you. That read, on your actual business, this quarter, with your margin and your cash position, is the human. That's me. The OS is yours to keep, whether we ever speak or not.
Operated and advised
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