Meet Your Fractional CMO: Pragmatically Guiding Direct to Consumer (DTC) Brands to 8-Figure Success

Your Partner in Unlocking Profitable, Low-Cost eCommerce Expansion
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Trusted by top brands

I'm Lee, Your Dedicated Fractional CMO

I'm the pragmatic Fractional Chief Marketing Officer, the strategist behind the successful launch and growth of some of the most globally recognized home, kitchen & wellness brands expanding their reach into millions of homes around the world.

As a seasoned marketing leader, my specialization lies in guiding startup and scale-up brands.

Leveraging the power of digital innovation, I transform customer journeys, boost lifetime value, and drive profitable revenue growth.

Read my full bio here.

About me

01
The Problems
I've worked in the Direct-To-Consumer (DTC) e-commerce industry as an entrepreneur and CMO for almost two decades. These are the common challenges I hear brands expressing most often:
‍
  • "It's so expensive to acquire customers!"
  • "Why aren't our customers coming back?"
  • "We're scaling too fast and it's unmanageable!"
  • "We can't afford a full-time CMO right now."
02
The Opportunities
As your fractional CMO, I turn these challenges into opportunities for fast-paced, profitable growth:
‍
  • By unlocking affordable customer acquisition with targeted, low cost, high-return strategies, I tackle the cost issue.
  • I boost customer retention and Lifetime Value (LTV) by refining your customer journey with a customer-centric approach.
  • I manage rapid scaling effectively with a dynamic strategy that balance immediate and long-term profitability.
  • I provide top-tier expertise and leadership without the commitment to a full-time CMO.
03
Pragmatism over Promises
I embrace a pragmatic approach to growth. I don't make promises because I understand the unpredictable nature of business. Instead of guaranteeing results, I focus on identifying and implementing strategies that maximize your business's potential.

My expertise lies in knowing exactly where to direct efforts to achieve the best outcomes. Working with me, you get realistic expectations, clear communication, and actions grounded in practical, data-driven insights. Experience growth that is achievable and impactful, without the empty promises.

Together, let's achieve fast-paced, growth while building a profitable marketing team

Here's how we'll do it:

Step 1:
‍Build a Strategic Marketing Framework

Craft a comprehensive marketing plan that aligns with your brand's profitability goals, both immediate and long-term.
Establish a culture of customer-centricity and high performance throughout your marketing team.
Utilize data-driven insights to set measurable goals that balance quick wins with your long-term success.

Step 2:
Execute the Framework using Key Strategies

Assemble a team tailored to your needs, strategically hiring the right talent and bringing in external expertise when necessary.
Leverage your strategic framework to guide growth, maximize return on investment, and ensure sustainable success.
Provide impartial and strategic guidance, uncovering growth opportunities and helping you overcome marketing challenges.

What is a Fractional CMO?

A Fractional CMO is the part-time chief marketing officer who runs your marketing team and is responsible for all of your marketing outcomes.

Chief Marketing Officers can be expensive costing businesses $300k+/year. However, without solid marketing leadership, growing traffic and revenue can feel like a game of luck. I provide the marketing strategy and leadership so you can gain predictable growth at a fraction of the price of hiring a full-time CMO. Rest assured that your marketing initiatives are handled by an experienced marketing professional.

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Case Study #1

Modernising a Classic: How I Helped Tupperware Drive DTC Growth and Brand Re-appraisal, Reaching Millions

In an exciting pivot, I led the development of Tupperware's Direct to Consumer (DTC) channel in the UK. This delicate process required a careful blend of traditional brand values and innovative digital strategies. Using our DTC platform, TupperwareDirect.com, as a digital sandbox, we carried out a series of rapid tests to validate product-market fit. Through a relentless process of iteration, we were able to fine-tune our offerings and optimize our conversion funnels. With our digital foundation solidified, it was time to scale. We employed a two-pronged approach, leveraging strategic influencer partnerships and unique direct response TV campaigns. This approach offset the high costs associated with scaling digital advertising, ensuring we maintained healthy margins. This deft repositioning has extended Tupperwares reach to millions of homes, driving rapid sales growth, and brand re-appraisal in the UK.

Lesson: A successful repositioning in the market necessitates agility, innovative digital strategies, and a harmonious blend of traditional and contemporary marketing techniques.

For more details on the strategies and tactics employed, dive into the full Tupperware case study here:

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Fractional CMO Services

Fractional CMO

You’ll get a comprehensive marketing strategy with prioritized campaigns. I work with your team daily to execute the strategy.

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Advisor

With weekly check-ins, your team will stay on track and campaigns will continually improve and goals will be within reach.

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Half Day Consult

With a few weeks of prep via email and a 4-hour session, I’ll put together the customer journey and essential next steps for your marketing department.  

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What People Say About Lee

Meeting and working with an entrepreneur like Lee has been been completely refreshing. His passion for and boldness in shaking up the digital automotive landscape is what drew me to his business. Lee's conviction translates into the hustle and attention to detail that makes him a great leader for a startup making some noise.
Adam Chang
Director, Global Product - Yahoo! Autos
I have been working with Productize for the past year and have been consistently impressed with the quality of their work. They have a keen eye for design and always deliver projects on time. I highly recommend them to anyone in need of a skilled designer or developer.
Sarah Smith
CEO of XYZ Company
I have been working with Productize for the past year and have been consistently impressed with the quality of their work. They have a keen eye for design and always deliver projects on time. I highly recommend them to anyone in need of a skilled designer or developer.
Jane Smith
Owner of DEF LLC
I have been working with Productize for the past year and have been consistently impressed with the quality of their work. They have a keen eye for design and always deliver projects on time. I highly recommend them to anyone in need of a skilled designer or developer.
Maria Rodriguez
Creative Director at GHI Corp

Transforming Brands, Teams and Individuals

I've successfully transitioned businesses from 7 to 8-figure revenues while reshaping teams with a transformative leadership style. My approach lies in fostering growth, driving innovation, and tapping into individual potential, backed by a clear vision that guides our collective effort. My style cultivates an environment of trust, mutual respect, and shared responsibility and an ownership mentality.

By engaging me as your Fractional CMO, you're investing in significant change, underpinned by a visionary leadership that promises to elevate your team, business, and bottom line.

Book a call with me to see if I’m the right Fractional CMO fit for you!

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Case Study #2

 A Big Leap with Big Chill: How I Helped Guide Big Chill Appliances to Unlock Direct-to-Consumer Sales and Transform into an Eight-Figure Powerhouse

Working closely with the owner of Big Chill, I played a crucial role in crafting and executing the early-stage digital marketing and direct-to-consumer (DTC) strategy for the now-iconic retro kitchen appliance brand. Our collaborative approach allowed us to quickly scale digital sales from seven to eight figures, a significant achievement for the company.

In an era when influencer marketing was still emerging, we innovatively forged partnerships with micro-influencers and stay-at-home moms, particularly on Pinterest. This approach led to a remarkable 20-fold increase in traffic compared to traditional print ads in esteemed publications like Architectural Digest, at a fraction of the cost.

However, we knew that driving traffic was only part of the equation. Collaboratively, we designed tailored customer journeys, calculated paid social ad campaigns, and a comprehensive email marketing approach to transform visitors into customers. This synergy resulted in a revenue surge of nearly 50% in the first year alone.

Between 2016 and 2021, Big Chill achieved an overall digital revenue growth of over 300%, solidifying its status as an eight-figure brand. By consistently optimizing and scaling digital strategies, leveraging cutting-edge tools like Pinterest influencers, I helped Big Chill exceed growth targets, affirming its position as a leading DTC kitchen appliance brand.

‍Lesson: Early adoption of emerging platforms, and a focus on customer lifetime value can be the secret to profitable growth.

Curious about the specific strategies and outcomes? Read the full Big Chill case study here:

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Get the Marketing Leadership you need to grow your business.

Entrust your marketing goals to a seasoned professional. Reclaim your valuable time and witness an amplified ROI on your marketing investment.

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How Do We Collaborate Effectively?

Reliability.

Trust all your marketing goals to me. Expect concise quarterly updates spotlighting achievements and future strategies

Leadership.

I'll cultivate a harmonious, goal-oriented team. If talent gaps emerge, I'll fill them with fitting candidates

Execution

My guidance focuses on converting marketing from a cost into a revenue engine, providing solid support for your business growth.

Hire Me As Your Fractional CMO.

  • Chat
    Schedule a 15-minute call to see if hiring me as a Fractional CMO is a good fit for your business.

  • Strategy
    ‍    We get on a longer call to deep dive into your challenges and needs. Then, I’ll share the steps I recommend with a proposal.

  • Marketing Transformation
    In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

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