The Guy Behind the Suit.

Life has a funny way of charting its own course, irrespective of our grand plans. "Aim for the stars", they say, "and you might just land on the moon". Well, I can attest - it's not a bad view!

My dream of donning the England kit was put on hold (permanently, as it turned out), but I channelled my competitive spirit into something less sweaty - digital marketing and entrepreneurship.

Once upon a time, I was the lad you'd find negotiating airtime for late-night infomercials. There, amongst the Shake-Weights and NutriBullets, I discovered a knack for selling things people didn't know they needed until they saw it on telly at 2am in the morning! It was during this time I learned the value of direct response and performance marketing.

After a brief detour through the carnival circuit (long story, involves prizefighting to fund my backpacking adventures), I found my way back in marketing as digital began to take centre stage. I cut my teeth on platforms like Google AdWords and helped brands step into the brave new world of digital.

Then came the call of Silicon Valley. I packed my bags, hopped across the pond, and launched into the startup scene. I launched a social automotive platform which, despite my efforts well, didn't exactly turn the tech world on its head and ended up more Mini Cooper than Aston Martin. But every cloud has a silver lining, and mine came in the form of the millions of followers our startup had attained on Pinterest during this time.

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Turning failure into opportunity (as us Brits do) I pivoted my startup into an influencer marketing agency called Vizified. It was a move so ahead of its time that even eBay asked me to help them set up their influencer department from scratch. Within a year, they had a proper team of 25 managing a network of over 5000 influencers and content creators.

The world of SaaS beckoned next. With Subbly, a subscription first eCommerce startup that made it super easy for businesses to set up shop and handle recurring payments at a time platforms like Shopify made it complicated. The journey was more twisty than the streets of London, but working with DTC ecommerce brands rekindled my love for digital and performance marketing while honing my understanding of unit economics.

After becoming a permanent resident in the U.S post-Silicon Valley, I found my niche in eCommerce, using my eclectic set of skills to help direct-to-consumer brands like Big Chill Appliances go from steady seven figures to an impressive eight figure growth in just a few years.