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August 3, 2023
Good news from the frontlines of entrepreneurial success! I recently found myself featured in PR ON THE GO's article, "100 Growth Hacking Tips From Entrepreneurs." For those of you unfamiliar, PR ON THE GO is a brilliant platform championing the underdog, offering up a smorgasbord of tips, ideas, and resources for DIY growth on a budget.
Of the 100 tips shared by entrepreneurial kindred spirits worldwide, my humble nugget of wisdom on the enduring power of Direct Response TV Advertising (DRTV) was chosen as tip number 57. It's a charming read - do have a look at the full article here.
Master the Art of DRTV: In today’s digital-dominated world, one might underestimate the power of traditional advertising channels. Direct Response TV Advertising (DRTV), comprising those captivating short or long-form infomercials lasting anywhere from 3 to 30 minutes, is one such channel that deserves our attention. The compelling aspect? A 2am slot can cost as low as $50. Given their reach and surprisingly low customer acquisition costs, these infomercials can be a game-changer in business scaling strategies. However, tracking is vital. Implement custom telephone numbers and landing pages to align your offline DRTV efforts with online metrics. This holistic approach can break the digital ceiling, catalysing exponential growth.
Now, you might be thinking, "But we're living in the age of Instagram ads and YouTube pre-rolls, why bother with TV slots at unholy hours?" Fair question. To answer that, let's hop into the time machine and zoom back to my early career days. My first gig was haggling for media buys at 3am, for $10 a pop! Who would've thought that 20 years later, the wheel would come full circle?
Fast forward a bit to when the world was going gaga over digital. I was amongst those who placed their bets on social media and digital advertising, leaving DRTV in the dust. But here's the plot twist: 20 years on, DRTV has remained not just relevant, but a potent weapon against rising digital ad costs.
And then there's retail strategy, that old chestnut. The traditional path forces many brands to surrender their power to retail buyers. They lose control, face inventory risks, and grapple with thin retail margins. But with DRTV, brands can break free from these shackles. They can scale quickly, reach global markets, and keep their direct-to-consumer model intact. Quite the hat-trick, don't you think?
Entrepreneurship is a wild ride, and sharing insights is part of the journey. PR ON THE GO provided a platform to do just that. Here's hoping the shared wisdom helps businesses navigate their own paths to growth.
Have you toyed with the idea of DRTV? Or perhaps you've uncovered another under appreciated growth strategy? Share your thoughts, and let's continue this conversation. Because when it comes to entrepreneurship, every perspective counts. And who knows? Your comment might just spark the next game-changing idea!